Looks good, feels good.
When we design user interfaces, we always do so in conjunction with UX design and branding. While these two disciplines are more about usability and brand impact, UI design is all about the appealing design of digital user interfaces. Ultimately, this means stylistics and aesthetics. After all, digital products, software, applications or websites should not only be easy and intuitive to use, but also visually convincing. This requires creativity above all, but also technical understanding. The output of our work in user interface design is actually always a style guide, firmly defined components, prototypes that can be experienced. And in the end, a layout that not only appeals to people, but can also be implemented technically.
The user interface is the face of a digital application. The user interacts with it. What matters most here is the "how". That is, how UI elements are presented in order to appeal to people and at the same time achieve the goal of the application or product. When it comes to UI design, we follow best practices and the latest design trends. We then create solutions that are technically feasible and displayable on many different devices; and with which users can navigate digitally. And above all, solutions that are visually appealing.
User interfaces consist of several elements: for example, buttons, input fields, text blocks, visual content and navigation elements. In UI design, we pay attention to the selection and use of colors, fonts, icons and interaction animations. We follow classic design principles such as appropriate spacing, tidy grids and coordinated proportions. And since it's mostly about digital applications, we implement the design in a responsive way so that it can unfold its full effect on a wide range of devices.
Of course, the UI must not only look good, but also fit the look and feel of a brand and the digital branding. That's why we see the UI not only as an interface between people and the product, but also as an interface between people and the brand. After all, the interaction the user has with the interface equally influences the brand experience. So it is advisable to develop the UI to be in line with the brand strategy. After all, good design can increase customer satisfaction and loyalty.
The user interface is, in a sense, the interface between human and machine. Therefore, it is important to successfully design the communication and interaction between the user and a digital product or a web application or software. It is about nothing more and nothing less than the interaction of aesthetics and function. The look & feel has to be right. And when it does, we strengthen the recognizability and the relationship between people, brand and product.