Content
Marketing
Connecting Creativity and Competence.
It's the inner values that truly matter
Trivial content is so 2020 - neither Google nor your users like bad content. That's why we focus on the quality of the content: Our team takes care that your content is understandable, well prepared and search engine friendly. But the main goal is always that the visitors interact with the content. The content of your website is the heart of every campaign, because even if you spend a lot of money on ads, but the users on the website are simply not convinced, all costs and efforts are wasted. With us, creativity meets competence - in the conception of the content and in the actual content creation.
Digital Brand Management
Once visitors are on your website, it's completely up to you what image you want to convey, what messages are transported and how they can interact with the content. Through our diverse projects, we at Becklyn have designed and supported many branding strategies. We know how brands touch people and are happy to share our insights.
Content Creation
Good content is the tool to convince inbound leads and generate three times as many leads compared to no content marketing. There are no limits to your creativity: You can start a blog, produce a podcast, shoot videos or offer informative whitepapers for download. The main objective is simply to provide exciting and relevant content for your users to interact with on the website. Good storytelling is not about telling your users fairy tales, but about making your brand come alive for them.
Find your niche
Good content is primarily one thing: interesting. And it is interesting when it is varied, individual, relevant and catchy. Your users are not looking for the 10th clone of the best ranking website with the most fancy keywords - instead they want to get to know you. So: Think about what really makes you stand out from the rest, be willing to experiment and find a niche that is also reflected in your content.
Meet the team behind
To wrap it up: Innovation, exclusivity and authenticity are key for your content marketing strategy. We help you to bring your brand to life for your users through good content - and to spread it via search engine marketing and performance campaigns.
