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Unfortunately, there is no such thing. Every project is different and has completely different requirements than another. Nevertheless, we of course know the individual ingredients to make your digital marketing campaigns a success. A core component is definitely the strategic analysis and monitoring of your activities and the results. We know that the analytics insights on Google and Facebook (and everywhere else, really) can quickly become overwhelming. Since it is important to us that you understand the data and that it is transparent for you, we put a lot of focus on well-developed analyses and clear reports. In regular meetings, we explain the data to you in detail and jointly derive recommendations for action and next steps.
Anyone can scratch the surface. But we're interested in what's really hidden in your data. To do this, we use tools like Google Analytics, Google Search Console and Google Tagmanager to understand the correlations between the various data and compile them in dashboards.
All is data – and dashboards are the foundation of successful data-driven marketing. That's why we use digital marketing tools like Looker Studio to create meaningful dashboards tailored to your needs. In such a custom dashboard, you can filter and analyse the data from Google Analytics and Search Console, perform content analyses, get technical SEO input and basically do everything else your inner digital marketing nerd dreams of.
Monitoring, tracking, reporting: All this is intended to help you keep an eye on the path to your goal. Above all, it is important to us that you can easily and transparently understand what we are actually doing and how we can jointly derive the next steps.