Human-centered and User-friendly.
User experience design is aimed at one thing: the interactions between human users and digital interfaces. The goal is to create the most intuitive, frictionless user experience possible. Because good UX design (in contrast to UI design) is not directly visible - but it empowers people to simply "do". For us as UX-Experts, this means: We adapt the environment to the user's needs; and do not, the other way around, require users to somehow find their way around the application themselves. In UX design, we put ourselves in the user's shoes and optimize the functions of an application or digital product for use. We do this with UX concepts, wireframes and clickable prototypes.
We understand UX as a holistic process in which we merge interaction design, content conception and front-end development. We take a closer look at the motives and goals of users and the patterns and previous experiences they follow. We also think specifically about how we can build the user journey in an accessible and logical way. And, of course, it's also about the actual core functions: i.e. the interactions that the user should carry out independently and intuitively. We do all this by always focusing on the human.
Before we fine-tune the UX of a product, we start with research and conception. Here, we often follow methodological best practices of the design thinking process: for example, focus group interviews, personas, MoSCoW or card sorting. But we also say: everything can be, nothing has to be. Because methodology is not an objective in itself. Depending on the phase and the progress of the project, we consider exactly which method is appropriate - and which is necessary at all. Because at the end of the day, the tools should help us to playfully identify user requirements and meet them in UX design. No more and no less.
After all the preliminary considerations, it's finally down to the nitty-gritty. The subject of UX design is usually the big picture: the conception of entire application structures, menus and grids, but sometimes also individual components such as buttons or wizards. What is always important to us: consistency, reusability and usability. Because that creates predictability. We then transfer the individual elements into UX wireframes and prototypes, and often merge these with the UI design for user testing. This is an approach that we also follow for A/B testing in the context of data-driven marketing.
The goal of our work in UX design is to make the entire experience in a digital application appealing, intuitive and logical for the user. After all, a good, smooth user experience is an integral part of a holistic customer experience. We are satisfied with our work when the UX merges with the user interface and digital branding to form a wonderful digital product.