Embracing our Inner Nerds.
Data-driven marketing actually encompasses everything we do in digital marketing and presents measures and success transparently. The right setup gives us insights that are essential for scaling success and goals. Compared to old-school marketing on the radio and in newspapers, digital channels provide the perfect basis for tracking marketing activities in detail. Of course, we don't just collect the data for our customers, but align further measures accordingly by performing detailed analyses and preparing them in reports. We monitor developments with the best tools and also use our own tools and methods to measure successes on-point. After all, data is the gold of tomorrow.
With the help of data-driven marketing, we can understand exactly which people visit your website. Thanks to the insights from tracking and analytics software, we can get to know your target audience and also optimize targeting.
We match creativity with data to deliver relevant content for your users. In many projects, we use A/B testing to identify optimization opportunities based on data. Using the data from corresponding analysis tools, we can understand how your users interact. From this, we derive important insights and thus ensure an even better user experience. We find out what generates the best conversions and analyze where your visitors drop out.
An enormous amount of user data is collected through all the tracking options. In order to protect this in the best possible way, there are already many requirements and laws - DSGVO (General Data Protection Regulation) and ITP (Intelligent Tracking Prevention) send their regards. We are aware of this responsibility and ensure that all our measures are implemented in compliance with data protection. We are always trying to find the latest solutions for you to meet the requirements of legal compliance and data quality. Serverside tracking and Google Analytics always open new doors to work securely with existing user information.
Data-driven marketing is where our nerd side comes into play. All the data collected in digital marketing can quickly seem overwhelming. But no worries: we've been doing this for quite some years now and know how to get the relevant data for you and draw the right conclusions. And let's be honest: Not working with all the information we get from all the tools would also simply be a big loss of potential.