OK Google, how can I make you like me?
SEA, SEO, SEM - at first, all buzzwords that hold a lot of potential for your digital success. With targeted paid and organic measures, you can achieve top rankings in search engines that are relevant to you - and thus attract more relevant users to your website. Keeping track of all the Google updates and rapid changes in the digital world is not that easy. But no worries - we got your back. Our search engine marketing experts know what's going on and keep a close eye on any changes of your rankings and the effects of core updates. This enables us to implement important steps at an early stage. Of course, your target group should also come to you via search queries. In order to know what users are looking for and so that they know who you are, we regularly take care of the optimization of your website. For this purpose we research suitable keywords, analyze your backlink profile and track down further potentials.
Google loves keywords. So of course we love keywords too. And no - not because we are boring runner-ups, but because you can achieve a lot with the right keywords. We want to keep the CPCs for our customers as low as possible and your visibility as high as possible. For this we take keyword monitoring seriously, always keeping an eye on hidden opportunities and focusing on a balance between costs and benefits. In addition to onpage SEO, technical SEO and offpage SEO are becoming more and more relevant. So we find the right solution for you in every area.
If we already have great keywords, your visitors should also come to your site via these search terms and convert. This is why it is a matter for us to put great focus on conversion tracking. From the setup of the technical stack to the tracking concept to the installation of the pixels, we take care of the tracking for you. Here, too, our penchant for data-driven work comes to the surface.
Part of search engine marketing is SEA (Search Engine Advertising). As a Google Ads partner, we develop the right strategies and attribution models for you. Google is not your thing? No problem, at Becklyn SEA also takes place on Bing and Ecosia. Here it can get very expensive very quickly - but it doesn't have to. We take care of the targeting of your ads - depending on the devices, times of day and regions. We focus on your business goals and marketing strategies. We focus on search campaigns as well as display campaigns, shopping campaigns, YouTube... - you name it.
Search engine marketing can be very complicated, expensive and time-consuming - but it doesn't have to be. As with almost everything, starting small and scaling up gradually is no problem at all. Above all, you have the opportunity to use the right onpage and offpage SEO measures to pull a lot of levers for better performance. These are often not very cost-intensive, but can have a great and long-lasting effect. If you then launch one or the other Google Ad or display campaign, the way is paved for successful rankings.