Start your Brand Right.
We love strong brands. And strategic vision. We combine both in our Branding Strategies. We lay the foundation on which we either build brands from scratch or rethink an existing brand: revolution or evolution? Depending on what fits. In doing so, we do not (only) do what feels good and can be marketed well, but also reflect on the core of the brand. Narrative, roots, attitude - all this is essential, especially to stand out from the competition. The output of our work is usually a strategy paper, a mission statement with guidelines, or a brand playbook. Here, we do precisely what fits. Because when it comes to strategies, there's no such thing as a secret formula. And then again, that's what makes it so exciting.
The plan does not go off without a plan. That's why we work together to define strategic objectives and derive sub-goals from them (which makes a lot of things easier). We also help to elaborate and formulate fundamental brand elements such as values or mission statement. In everything we do, we pay attention to context and consistency: so that the brand becomes sharpened and remains unique - and can ultimately distinguish itself from other brands.
Brands are created for people. And that's why it's important in strategy to think - and feel - your way into markets and target groups. We pay attention to the proximity to people as early as the brand architecture stage and therefore work with realistic personas or qualitative interviews. After all, it's all about recognizing the real needs and goals of the target groups - in order to be able to react to them with the brand and build long-term relationships.
With our Brand Strategies, we want to create something that can be experienced. That's why we think of the brand as a personality: What do we want it to radiate to people? How should it express its character? What attitude does it take? In this way, we invent the perfect brand feeling and can thus control how the brand is being perceived. And ultimately, this is precisely the strategic basis for what we then later develop in digital branding.
We've already said it above: We love strong brands. And we need them, too. Because in the world we live in, there is an oversupply of options. Brands are a dime a dozen. That's why it's important for a brand to know exactly what it stands for. And yes, that's why brand strategies exist. They are not only important for the brand design and the brand rollout, but even more important when the ball is already rolling. Therefore: Be committed and keep on rolling.