At the beginning of our collaboration, Rich & Royal was already solidly positioned with brand-oriented search campaigns on Google Ads. At that time, the campaigns focused heavily on the lower funnel – meaning target groups that already knew the brand. We gradually expanded and scaled these campaigns: First, through display, shopping, and search campaigns focused on relevant generic keywords, and second, through dynamic remarketing. In this way, we were able to tap into new target groups for Rich & Royal and strengthen the upper funnel. To reach additional customer segments, we extended the campaigns to Google and Bing – a search network that is often underestimated for several target groups.
Behind all solid performance marketing and SEA measures lies, in the best case, an equally solid tracking concept. In order to be able to analyze the valuable data and further optimize measures, a DSGVO-compliant tracking setup (as well as the expansion of this with server side tagging, among other things) is essential. Here, too, we provide ongoing support to Rich & Royal. For the changeover to Google Analytics 4, we configured the tracking early on so that the data can be processed sustainably and we have a stable database for the future. However, we not only ensure good data quality, but also continuous evaluation of Rich & Royal's digital channels: All internal and external measures as well as target KPIs are prepared by us in various dashboards for regular controlling, monitoring and reporting.
In addition to performance marketing measures, tracking, controlling and reporting, we also support Rich & Royal in an advisory capacity: with content and SEO optimisation as well as the development of new channels. As Rich & Royal continues to develop, new challenges and, above all, potentials for digital visibility arise again and again. Opportunities that need to be exploited in partnership.