A lead campaign that opened doors.Superview

Think wow: Superview is an innovative startup that offers frameless sliding doors with a modern design and unbeatable price - unique in this segment worldwide. But a groundbreaking wow idea alone is not enough to conquer the market: the world needed to know about Superview. In November, our collaboration began with a clear mission: a social media campaign to generate leads and attract reference customers. The result? A campaign that created awareness and opened doors for the future.

The aim of the campaign was to gain reference customers who would integrate the first frameless sliding doors from superview into their projects. To achieve this, feasible projects had to be found - from private homes to property developer or architect projects. The target group therefore included private builders and renovators as well as property developers and architects. In short: people with a passion for design and construction who wanted to implement innovative solutions like superview in their projects.

Together with superview, we decided to set up a lead campaign with Meta. The big advantage: all data could be entered directly via an integrated form - without any jumps for users and without the need for superview to create a separate landing page with a multi-level form. As a result, the campaign was not only user-friendly but also resource-friendly right from the start.

With a budget of just under 6400 Euros, almost 500 leads were generated in 6 weeks. The campaign achieved a high reach and addressed exactly the right people in the right target group.

87.733

persons were reached by the Meta campaign

497

persons filled the lead form

12,86 €

costs, that superview spent per lead

"Smart, innovative, simply wow! - that's superview, that's Becklyn. As a digital start-up, it was important for us to have a partner at our side who understands our mindset of minimal, digital and simply beautiful. Becklyn immediately understood our idea and the possibilities of our revolutionary, frameless sliding doors, recognized the need in the market and reached the superview end users on the various channels.

Learnings were immediately adapted and the social campaign was constantly optimized - this gave us the opportunity to generate more customer inquiries within 6 weeks than our start-up could initially handle. Our expectations were more than exceeded - now it's up to us to realize the projects and continue our great partnership with Becklyn in the future. Think wow!"

- Christian Michels, Founder of superview

Not only superview, but also we are very satisfied with the lead generation campaign. Finding qualified prospects is always a challenge - and even more so with a niche topic. However, visually appealing creative that not only attracted attention but also clearly conveyed superview's message – combined with the low-threshold meta instant form – proved to be the key to success. Combined with good targeting and simply a great offer, the campaign literally opened doors for the future.