UX
Research
Understanding user needs – instead of assuming them.
For us at Becklyn, is all about creating digital experiences that not only work, but also really engage people. Our UX research approach forms the basis for this: we research the actual needs and challenges of your users and develop customized digital solutions based on sound findings. Because only those who truly understand their users can create outstanding experiences.
With UX Research to Human-Centred Design
User experience research is far more than just a methodical process - it is a tool for putting people at the centre of design. After all, good design is not only characterised by aesthetics and usability, but also by the fact that it covers user needs. To validate our gut feeling with empirical findings, we integrate UX research methods into our design process.
Getting Started Right with UX Research
By validating assumptions and gaining new insights with UX research, we make data-based decisions. In this way, we create a user experience that solves real problems and offers sustainable added value. For us, methodical work is above all groundwork in new projects – before the actual design process begins. However, we also see UX research as an ongoing, iterative process for solutions that have already been developed. After all, functioning and validated outcomes can only be achieved if results and approaches are tested again and again. In short: extensive research at the start of a project is the starting signal for initial design phases – but it is at least as valuable once the digital product is already live.
Toolbox with a Wide Range of Methods
The beauty of UX research is the variety of possibilities. We use a wide range of methods to ensure that we find the best solutions for your specific challenges. Our methodological toolbox includes proven and explorative approaches as well as qualitative and quantitative approaches - and is constantly being updated.
Matching Methods
For most use cases, a combination of different methods is also suitable so that you can get the best of all worlds. For us, some approaches are an integral part of the UX research process (e.g. competitor analysis, UX expert review), while other methods are used more occasionally. In general, regardless of whether the aim is to improve the structure of an application or to find out which design variant is better received by users - our methodology always adapts to the project and the key interest.
Focus on the Greatest Success Factor
Our primary goal when using UX research is to recognise user needs and understand how best to address them. Because no matter how beautiful a digital product is objectively or how strong the architecture behind it is - if it doesn't convince users or they can't cope with using it, any effort is useless at the end of the day. It is therefore all the more important to emphasise once again at this point that it is always about real people who need to be convinced of our work.
Why Data-Based Decisions Strengthen your Sigital Strategy
With UX research, we rely on a data-driven approach. This minimizes risks and saves time and resources. Through early testing and continuous validation, we ensure that our designs are right from the start. This allows us to avoid costly changes after the fact. And most importantly, your user experience is taken to a new level. UX research also brings a new quality to the collaboration with our customers: Decisions are made based on data and offer measurable success – key in digital strategies. This is how we create digital products that are not only aesthetically pleasing, but also functional, intuitive and user-friendly.
A clear user-centred focus, backed up by in-depth insights, is the most certain way to successful digital solutions. With our UX research expertise, we create products that are not only visually appealing and highly functional, but also precisely tailored to the needs of users – delivering real value. Our experience shows that a precise start guarantees the best path to the goal. So let's work together to steer your digital experiences in the right direction.