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Google Analytics 4

The web is flooded with information about the implementation of GA4. It's not that easy to keep track and to know where to start. But don't worry – we've got your back. We have summarized the most important information about the conversion, the most important basic settings and differences between Google Analytics 4 and Universal Analytics.

If you have no clue about GA4 yet, our blog post will help you the most. Here you will learn why you should switch now, what this means for your old data and what actually changes with GA4.

Google has announced to automatically create a GA4 property for all the accounts that have not created or configured their own until March – so sit back and let Google do the work? It's not that easy, unfortunately.*

*Google's automatically created GA4 properties will only contain basic features. However, GA4 thrives on personalization. Event tracking, conversion goals, custom dimensions & metrics still need to be set up manually. This is the only way to collect meaningful data and use GA4 properly.

How to get started with GA4

Are you ready to go? Awesome. Here is our step-by-step guide to set up GA4. We'll show you the steps you need to take to get started and how to find your way around.

GA4 Step by Step Guide White

Discover our step-by-step guide.

Rollin' with GA4 in daily work

If you're done with the setup and you've got the whole picture, but sometimes you still want to look for the client ID instead of the user ID or you miss the bounce rate, then feel free to download our GA4 cheat sheet. Here we have compiled an overview of the most important translations from UA to GA4.

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Straight to the cheat sheet.

Like so many things, the conversion to Google Analytics 4 is also a process. We update our content here continuously, in case there are news. So save this page and come back ;-)

Need to talk? We are always happy to hear from you. So, if you have any problems or questions, suggestions or your own exciting insights about GA4, please get in touch: